Investors today must look beyond balance sheet "earnings" to
gauge whether the company behind a stock has the potential
to deliver triple-digit capital gains. It's Earnings that
Count shows you how to know, at a glance, whether a
company has legitimate long-term earnings power or whether
its stock is little more than an attractively packaged time
bomb, waiting to explode without warning in your portfolio.
Whether you invest in mutual funds or individual stocks or,
more likely, a combination of the two you have undoubtedly
lost money on companies that "looked good on paper." It's
Earnings That Count introduces the easy-to-use Earnings
Power ChartTM methodology, an approach that quickly
identifies that small number of companies that possess
high-quality earnings growth, and are positioned for growth
over the long haul.
This two-step methodology reveals not only if a company
has the ability to finance its growth, but also how
successful it is (and will continue to be) at creating value
for its investors. Giving you the tools you need to take on
both the back-office number crunchers and Wall Street
sharks, It's Earnings That Counts reveals:
-The four substantive limitations of the income statement
found in every annual report, 10-K, and 10-Q
-How those limitations can cost you money even if the
company is "profitable" and how to protect yourself
-A quick-hitting, five minute test for sifting out the
obvious losers so you can save time and focus on analyzing
potential winners
-The Earnings Power Chart A powerful, picture-based
investment tool for identifying great growth stocks for the
next decade
-Case studies of real companies, from Enron and WorldCom to
HealthSouth, Microsoft, and Wrigley
If recent history has taught us anything, it is that
published financial reports can be questionable and even
misleading to investors looking for solid investment
targets, while a sound business foundation and legitimate
earnings power provide the best insurance against a stock's
collapse. Let It's Earnings That Count show you how
to look beyond reported figures to find those
needle-in-the-haystack companies that will power your
portfolio with profits and growth proven to last for the
life of the portfolio not artificially enhanced growth
destined to last only until the release of the next
quarterly report.
